of our members are majoring in food service management and also because the brandOutbackis one the most popular casual dining restaurant in Korea. The reason we chose Brinker international as the competitor is because it is a well known company inthe U.S andis spread in various countries. However this company is not introduced in Korea, so we thought that it is a powerful potential entrant. S
are 1~1.5 times as expensive the fast food restaurants.
Inthe second half ofthe 2012, there was a research measuring the satisfaction toward the family restaurants, price andthe use ofthe family restaurants by asking 1000 consumers who are over 20 and have ever been tothe family restaurants. According tothe research, among the four major family restaurants in Korea, the “Outback” had t
of Web 2.0, andthat allow the creation and exchange of user-generated content. Social media are social software which mediate human communication. When the technologies arein place, social media is ubiquitously accessible, and enabled by scalable[clarification needed] communication techniques. Inthe year 2012, social media became one ofthe most powerful sources for news updates through platfo
and etc.
Second, we may classify family restaurant by service type. There are 3 service types. First one is table service. It isthe type that when consumers order to family restaurant employees, they serve the food and provide services. These family restaurants are expensive generally but it has luxurious atmosphere and high quality of service. In table service, there are American service, Fre
are surely fast food restaurants. And, because they sell limited product, like hamburger, or chicken, it is obvious thatthe competition among fast food brands for market shareisintense.
The 5 big brands are Lotteria; since year 1979, it has been come out and as a Korean native fast food brand, now taking 43% ofthe market share. McDonalds, which has a global brand power, came into Korea i
The main factor of wal-mart's failuer isthatthey couldn't adapt
the different behavior of Korea consumer from consumer of Western
Wal-Mart knew what chinese want and need. For example, they
are bargain hunters and open tothe low-price strategy and wide
selection offered at Wal-Mart stores.
Wal-Mart also found they had to adapt its merchandising and
operations strategy in order to
are very particular about buying. Woman customers pay close attention to its quality, price, design and even a full-service as well. Women are very picky. However, once the product satisfied them, women purcahse that product continuously. A key point isthat woman customers pay close attention to choosing of foodstuff. Woman customers continuously look for food's dietetically factors and caloric
inthe past, two-factor theory also views motivation from a need-based perspective. The main idea of thistheory isto separate satisfaction from dissatisfaction which makes a dual-continuum, andto figure out causes of each state respectively. It argues that motivation factors only affect one’s job satisfaction while hygiene factors affect dissatisfaction. Motivation factors areintrinsic fact
is springing many products.
Particularly, Diet is important exercise but diet food is also important. Depending on diet food, diet is effective rapidly appearing. But if you try to create a diet food, many people don't know what to do. In addition, thisis cumbersome and you can feel annoyed. Thisis because there are many kinds of diet food.
The ultimate goal of our business plan isfor Heal
and other raw ingredients available.
Family restaurant isincluded as part oftotal restaurant industry.
Family restaurant’s market size, based on top 8 companies’ sales, is about 4,191 억원 which is 12.1% increase compared tothe last year, 2002.
Whereas fast food market isin maturing stage, family restaurant market is yet in growing stage.
Steak & Salad
For family & friends
Lo